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Super Bowl movie spots miss their mark

Posted Monday, February 2, 2009 at 5:07 PM Central

by John Couture

I don't know about you, but when I watch the Super Bowl, the game is secondary. Most years, the commercials are more memorable than the actual game.

The ones that I actually look forward to the most are the ones for upcoming movies. Usually, it's a first or extended look at some of Summer's most anticipated movies.

But lately, the movie ads have been sorely lacking. It seems that most of the movies being advertised in the last few years aren't the ones that people really want to see or that the Internet has helped to leak a lot of the first looks, so what we see at the Super Bowl seems somehow dated.

I will say that of the 10 movies advertised yesterday, the only commercial that did anything for me was the one for Land of the Lost. And that was probably more to do with the fact that my expectations for this movie are so low.

You can view all the Super Bowl ads, including the movie ads over at Hulu. Here is the trailer for Land of the Lost.

I will go over my quick, gut reaction of each trailer:

Transformers: Revenge of the Fallen - It was exactly what we've come to expect from Michael Bay. Yawn!

Angels & Demons - They made the connection to The Da Vinci Code. They showed Tom's haircut. All they needed to do really.

G.I. Joe - Hmm. I missed this one. And I really wanted to see it. How could I miss it?

Race to Witch Mountain - Actually looks ok, I don't know if I'll ever get around to seeing it, but I don't feel as though my childhood was robbed quite that bad now.

Fast and Furious - We get it. You got both guys and both girls back. I still don't have any desire to see this.

Star Trek - Boldly going where all men have gone at least 8 times before.

Monster vs. Aliens - Well, the storyline has me intrigued. I will give them that. I didn't have the 3D glasses so thanks for the headache.

Up - I still don't get it. Seems like a waste of money to buy a Super Bowl ad and still be left with not knowing what the movie is.

Year One - This has to have been the worst movie ad of the bunch. You really didn't do yourselves any favors with this one.

Tell us what you thought of the movie ads during the Super Bowl. Give us your favorites and the ones you thought were lacking.